Answer these 7 questions before you send that email! There are many questions to answer before you embark on any marketing and advertising program or campaign. What contacts are receiving the message? Prospects? Customers? A recently purchased new list? Or a specific segment in your CRM? Yes, there are many questions that must be answered […]
You Are Cordially Invited to the Marriage of Print and Pixel!
Is print a dying marketing medium? Inspired by digital marketing’s encroachment upon traditional print marketing, many have asked a version of this question. The answer is no, but there is a caveat. Both print and digital marketing are key […]
If advertising ideas are harder to come by, you’re out of touch and maybe, even in the wrong profession.
However, there is hope. When you find yourself grasping at straws, return to the page back in time you used to kick up your marketing and advertising idea generation to a higher level. You know, the recommended sources you created when you were a newbie, when you lacked enough […]
Advertising: Resources for better customer acquisition
In the first article there are ideas, attraction, and multi-channel or multi-media. As you venture into the abyss of past ideas you hang on to, which served you well when used in earlier marketing strategies and advertising tactics, shake off the rust today and start a new era of idea generation. “It’s time to gather […]
