Last weekend, I enjoyed a musical production called ‘Give This Christmas Away‘. And as the skits were performed and the choirs sang, I was once again reminded just how special this time of year truly is. It’s a time when generally most people are kind to one another. More giving, more patient, more loving. I […]
Four Simple Steps to Sharpen Your Proofing Skills and Keep Your Good Reputation Intact.
Your attention is to produce, print on paper and in digital, and publish absolute perfection. You’ve assembled a thought-provoking newsletter, maybe a sales letter, a clever infographic, or a great-looking white paper for content marketing at a trade show within the next month. You’ve personally read it through a dozen times – just to be […]
A solution provider can eliminate a lot of busy work.
Striving for more engagement requires a solution person in your marketing or sales team. A great takeaway we learned from website analytics is centered around these two direct marketing words; attention and attraction. The copy, design, the selected communication channel and the offer you make is the attention. Something stopped them – it caught […]
Be Thankful
As Thanksgiving day approaches, it makes us more mindful of all we have to be thankful for. It’s a time to remember and its a time to embrace those who enrich our lives. At Piedmont, we’re thankful for a lot of things, but mostly, we’re thankful for You! Be Thankful Be thankful that you don’t […]
Ready to get serious using email?
Answer these 7 questions before you send that email! There are many questions to answer before you embark on any marketing and advertising program or campaign. What contacts are receiving the message? Prospects? Customers? A recently purchased new list? Or a specific segment in your CRM? Yes, there are many questions that must be answered way […]
