In the fast-paced world of direct mail, it’s a good idea to slow down and look at your production and printing. More importantly, look at the move to digital printing. Here are a few important reasons your mail recipients can appreciate.
At Piedmont, it’s simply known as an opportunity for our customers to increase response and lower postage costs. And if you are in the “going green” mode, it meets your expectations to a “T.” Such as helping to save a tree and using better and safer inks.
Instead of producing 5,000 or 50,000 copies of a single document, delivering a single message to 5,000 or 50,000 customers, variable data printing could print 5,000 or 50,000 unique documents with customized messages for each customer. The result is the ability to create more targeted, effective campaigns and using a variety of channels.
The returns from your mailing can double the normal return at the basic personalized level to even higher return for fully variable jobs. When you use digital printing, you also reduce the environmental impact of offset printing. There is reduced waste and inventory, which also help to lower costs.
From personalization to printing and strategies for going “green,” our goal is always to increase your campaign results. That’s why at Piedmont, we thrive on providing you with the leadership you need to maximize your effectiveness in all of your direct marketing activities.
Please call us at 1-877-271-3004 for information about our strategic direct mail and variable-data printing
services. Or, if you prefer, contact us here.