We know that many people and businesses depend on the services that the USPS provides. Below, we have provided communication from the USPS. Should you have any questions or concerns during this unprecedented time for all of us, please reach out. We will be glad to assist. For more information, please go to: USPS Statement […]
Archives for March 2020
The Fabulous Four Basics from Marketing 101
After a slowdown from a holiday season in retail or hitting a speed bump in business-to-business sales, there is an opportunity to get back to the basics in your marketing communications and promotions. Some businesses use a slowdown to work on their business and be ready for the next growth spurt. As one company president […]
You Don’t Need to Sell Everything in One Day
Direct marketing using the direct mail channel tends to fall into one of two categories: selling something today or setting the stage for selling sometime soon. This “setting the stage” or lead generation tool it’s what direct marketing mail does with remarkable efficiency and finesse. Sometimes lead generation can be a simple, single-step activity. Such […]