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Combining the power of Google with direct mail….Piedmont Direct introduces DigitalDirect! This powerful new marketing tool utilizes direct mail, mail tracking, online follow-up ads, and call tracking. We initiate the multi-touch marketing effort with traditional direct mail to deliver your message to your target market. As your pieces are being delivered, DigitalDirect provides real-time tracking so that you can monitor delivery and manage support anticipated for new customers. We will leverage the power of Google to track and continue marketing to prospects driven to your website by direct mail. These prospects will be exposed to additional text and image ads matching the original direct mail piece as they surf the internet…even after they leave your site! Finally, a unique phone number is assigned to each of your mailings to enable tracking of calls generated by individual promotions. Call tracking provides valuable back-end analysis to gauge the effectiveness of the multi-channel marketing efforts.
If you would like to see if your business qualifies to take advantage of this incredible new service contact us immediately!