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Convenience. Efficiency. Creativity. A multifaceted facility, Piedmont Direct Mail’s (PDM) capabilities include: print, graphic design, data mining/hygiene, targeted mail lists, promotional products, expert mailing services, variable data printing, demographic mapping and DigitalDirect!
At PDM, our production team has the ability to produce:
Premium Eye-Catching Printed Materials that include but are not limited to: postcards, business cards, catalogs, annual reports, full letter shop printing, rack cards, door hangers, letterhead and envelopes, flyers and more. If it needs to be printed, PDM can accomplish your needs!
Creative Graphic Design Services: We love to be creative and it shows! PDM’s graphic design services are geared to get you noticed. With over 25 years in the printing industry, PDM uses its experience with current digital techniques to provide customers with high quality design solutions that are sure to engage your target audience, promote your company and generate revenue.
Data Mining/Hygiene: Time is money. And outdated, missing or inaccurate information can impact a business regardless of its size. Your customer list is worth its weight in gold. PDM’s data hygiene service includes database de-duplication on an individual or residential level. This helps avoid sending multiple mailings to the same person or even the same address. As time goes on, maintaining the integrity of your data becomes increasingly important. PDM is here to help.
Targeted Mail List: The campaign is ready. Now it’s time to take the next step and that’s getting it into the hands of your target audience. After all, it’s the most important part of any direct mail campaign. Whether large or small, at PDM we know your company has an audience that it is best suited. Let us help you reach the right audience and increase your response rates.
Promotional Products: You’ve sent out the postcards, had some responses and now you’re looking to go the next level – make an even deeper impression. Make it with a branded promotional product. At PDM, we offer an array of products to select from. From clothing items to mugs, chairs to mouse pads, select the best item that will make your company memorable to your new (or existing) customers and contacts. Besides, who doesn’t love gifts?
Mailing Services: Yes, we’re postal experts, adept at mailing anything that needs postage. But did you know that since 1994, PDM has helped organizations of all sizes maximize their postal discounts? Our Certified Direct Mail Professionals (CDMPs), and Mail piece Design Professionals (MDPs) know how to work with the Postal Service to maximize your impact while minimizing costs.
Variable Data Printing: Not every customer is alike. Not every printed mailer is either. That’s where variable data printing comes in (a printing process that uses customer data to control what prints on a marketing piece). Using personalized printed mailers designed to speak to your customer’s specific touch points, can increase your response rate. And the possibilities – creating custom messages for each mail recipient, demographic, interests, buying habits, etc. – are endless!
Demographic Mapping: So you want to market outside of your region to enlarge your territory? No problem. At PDM, utilizing GIS (global information system) mapping technology provide data on population characteristics by region or geographic area. This technology also allows us to customize the data based on your needs and to view changes over time or to select multiple regions for comparison. Some of the characteristics that can be chosen from are population, income, and household Census data and more.
DigitalDirect: A holistic direct mail package system, PDM’s DigitalDirect combines the power of Google with – a powerful marketing tool that utilizes direct mail, mail tracking, online follow-up ads, and call tracking. We initiate the multi-touch marketing effort with traditional direct mail to deliver your message to your target market.
So, to sum up, Why Choose Us?
Flexibility. Consistency. Resourcefulness. Benefits.
- Reduction of Costly Mistakes
- Modern Technology
- USPS Postal Experts
- And you’ll love our ideas!
Whether assisting you with your marketing or mailing campaign, Piedmont Direct Mail (PDM) takes great pride in guiding you through all phases of your project. We can help you get noticed while delivering your message into the hands that matters.