and other channels to enhance the impact of your message. Brochures used to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copy writing, design, photos, landing pages and a variety […]
Archives for March 2021
now pounce on them with an offer they can’t refuse. Direct and digital marketing strategies is a combination of words and pictures and ideas. A great idea without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive […]
Out of all the houses in a neighborhood, there will be a select few that perfectly fit the profile of your target customer. The donors for your nonprofit fit a specific demographic and you want to attract additional like-minded individuals. Maybe you don’t have the budget for blind promotions and need to rely on a […]
The combination of direct marketing, mail, digital marketing and multi-channel, is the triple performance that will lead to a double-digit response for your mailing. Using more channels in a marketing campaign reaches more prospects and customers.
When building a multi-channel marketing campaign, the way you use and analyze your data can increase the response rate. But using this operationally focused information still proves challenging.