Striving for more engagement requires a solution person in your marketing or sales team. A great takeaway we learned from website analytics is centered around these two direct marketing words; attention and attraction. The copy, design, the selected communication channel and the offer you make is the attention. Something stopped them – it caught […]
Archives for July 2021
Four Simple Steps to Sharpen Your Proofing Skills and Keep Your Good Reputation Intact.
Your attention is to produce, print on paper and in digital, and publish absolute perfection. You’ve assembled a thought-provoking newsletter, maybe a sales letter, a clever infographic, or a great-looking white paper for content marketing at a trade show within the next month. You’ve personally read it through a dozen times – just to be […]
2021 USPS Mail Promotions
USPS has developed the 2021 Mail Promotions Calendar for marketers, printers, and mailers. These promotions are created to increase overall mail value and help businesses increase their return on investment using the mail. Each promotion period ranges between 3 to 6 months. For more information, contact us. Take a look … Reference: USPS | PostalPro […]
Ready to get serious using email?
Answer these 7 questions before you send that email! There are many questions to answer before you embark on any marketing and advertising program or campaign. What contacts are receiving the message? Prospects? Customers? A recently purchased new list? Or a specific segment in your CRM? Yes, there are many questions that must be answered […]
If advertising ideas are harder to come by, you’re out of touch and maybe, even in the wrong profession.
However, there is hope. When you find yourself grasping at straws, return to the page back in time you used to kick up your marketing and advertising idea generation to a higher level. You know, the recommended sources you created when you were a newbie, when you lacked enough information or resources to generate ideas, […]
