However, there is hope. When you find yourself grasping at straws, return to the page back in time you used to kick up your marketing and advertising idea generation to a higher level. You know, the recommended sources you created when you were a newbie, when you lacked enough information or resources to generate ideas, […]
Archives for 2021
Personalization: The Success of Your Direct Mail Campaign
Why do companies create direct mail campaigns, because they work. Personalization is the most effective way to get your campaign noticed. Take a look at the following infographic that provides tips on how to make your direct mail campaign a success … Source: bakergoodchild.com #Print #Mail #Digital #DirectMarketing #PromotionalProducts #PiedmontDirect #pdmgso #Greensboro #Triad #WinstonSalem #NorthCarolina […]
Here’s how to use a marketing code…that will keep your business growing and growing
That will keep your business growing and growing. Your customers and even a few of your prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, a call-to-action on a web page, text messaging, LinkedIn, and yes, even direct mail. It’s always recommended to use the channel of choice […]
Creating effective direct marketing copy is more important than ever before.
The goal of writing marketing copy is to get people into taking action. Like buy my product or service. The more you address specific human elements that motivate your audience, the greater your chances of moving them into action, calling, e-mail or buying. So, what moves people, besides a big truck? People cannot resist a […]
How to make sure your message is getting to the right household
Out of all the houses in a neighborhood, there will be a select few that perfectly fit the profile of your target customer. The donors for your nonprofit fit a specific demographic and you want to attract additional like-minded individuals. Maybe you don’t have the budget for blind promotions and need to rely on a […]
