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You are here: Home / Archives for Mike

Mike

How to Use Story Telling Within a Brochure…

Mike · Jan 22, 2020 ·

and other channels to enhance the impact of your message. Brochures use to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copywriting, design, photos, landing pages and a variety of channels […]

Meet Stella, Our New Office Dog

Mike · Jan 16, 2020 ·

A beloved pet can never be replaced, but when a new one comes into your life, it’s a beautiful thing when you share the love that’s in your heart. Meet Stella, our new office dog. #Print #Mail #Digital #DirectMarketing #PromotionalProducts #PiedmontDirect #pdmgso #Greensboro #Triad #WinstonSalem #NorthCarolina #HighPoint

Visuals attract and make the reader pause…

Mike · Jan 13, 2020 ·

now pounce on them with an offer they can’t refuse. Direct and digital marketing strategies is a combination of words and pictures and ideas. A great idea without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive […]

What’s new in direct Mail?

Mike · Dec 31, 2019 ·

  One, Gratification and Trust plus, Two, Marketing Teamwork The “less mailbox” competition arguments are many but mainly, marketers are promoting more useful products to their customers and prospects. They are using a type of direct mail that contains “positive product” information and not just a piece of paper that gets lumped in with the […]

The right time for better business growth starts today.

Mike · Dec 30, 2019 ·

After all that’s what your planning time is all about. Keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of a prospecting program. The world of direct marketing and mail has changed dramatically since 2007, adding more meaning to “only the strong survive.” Ten years later, business […]

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