In the days of yonder… at a past time in the history of direct mail, everyone with a mailbox got the same mailing. Occupant eventually became a code name for “here is your junk mail.” But it started to increase sales, so more companies got on the band wagon and started using direct mail. These […]
Archives for October 2022
The Internet Was Made for Direct Marketing
In direct strategy and direct response, using a landing page, or “call-to-action” our copywriters love any word in a mail piece that inspires the readers “to-do-it now.” If you want customer action, it pays to think like a direct response professional. A landing page, also called a “lead capture page”, is a single Web page […]
Direct Marketing or Direct Mail? Which One is Better?
Direct Marketing is a strategy. Not a tactic.” Lester Wunderman,1996 That’s settled: Direct mail is a tactic. The efficiencies of the direct marketing strategy led to a long success rate for many business marketing and advertising firms and, importantly, how to make them work for a specific for any size business today. In businesses today, […]
