Reading and researching is an important component for creating your plan. You can pick up a how-to book pertaining to your situation. View marketing as a science. Whatever product or service you offer your audience, everyone is different. The larger the audience, the more you must adjust your data collection and analysis. Change inherently happens […]
Mistakes, No Matter How Small, Can Crumple Your Reputation
Whenever you put anything in print or digital, your reputation is on the line. Not just errors involving pricing and numbers, but mistakes anywhere in your document or website can have a negative effect on your continued employment, promotion, and future success. “I used a spell checker,” you say. “So, I know it’s going to […]
5 Simple Steps to Refine Your Proofreading
1. Give up your ego. NEVER assume you have caught everything. You have not. You are too close to it. And everyone makes mistakes. Be willing to admit there may be blunders in your final draft, or printer’s proof. Take criticism with grace. Realize that others’ comments, even if you disagree, will contribute valuable feedback […]
Put Some Life Into Your Language
Variety, surprise, and a certain element of entertainment seduce the recipient. That does not mean “X rated”—it means using design creativity to make the selling sing. If your content does not make people sing, using good testing, then any debate ends by simply looking at the numbers. This is your customers’ way of telling you […]
Strengthen Your Marketing Strategy
Let us look at some basics of direct marketing strategies and plan to use a combination of communication channels, which are your tactics. Hint. Shouting louder is a waste of time but reaching out on other channels that customers use or prefer increases interaction. Testing a small sample size of prospects and customers that may […]
