for marketing and customer service employees. A broad marketing skillset, in this digital era can span across a very large horizon. Traditional marketing has been around a long time. Have you heard about the four P’s? It’s a marketing mix defined as the set of marketing tools that a company uses to pursue its marketing […]
If advertising ideas are harder to come by, you’re out of touch and maybe, even in the wrong profession.
However, there is hope. When you find yourself grasping at straws, return to the page back in time you used to kick up your marketing and advertising idea generation to a higher level. You know, the recommended sources you created when you were a newbie, when you lacked enough information or resources to generate ideas, […]
Why Direct Mail Marketing Is Far From Dead Infographic
Although many companies utilize digital marketing, according to the infographic below from Colourfast, direct mail marketing continues to be an effective marketing technique. Many people still like receiving mail and often times its those direct mail promotions that lead existing and prospective customers to your business. Take a look at the infographic below to learn […]
When advertising ideas are becoming harder to come by, here are three resources for better customer acquisition.
As you venture into the abyss of past ideas you hang on to, which served you well when used in earlier marketing strategies and advertising tactics, shake off the rust today and start a new era of idea generation. “It’s time to gather a collection of current day-to-day advertising materials, meet with your team and […]
How to Get Customer and Prospect Feedback…
and how to use it as a marketing advantage! For many, feedback is detrimental – a negative, unplanned disturbance. It’s that dreadful, high-pitched squeal from the public-address system that sometime occurs when the speaker at the podium first opens his or her mouth to say, “Good morning.” In business, there’s another form of feedback. This […]