One, Gratification and Trust plus, Two, Marketing Teamwork The “less mailbox” competition arguments are many but mainly, marketers are promoting more useful products to their customers and prospects. They are using a type of direct mail that contains “positive product” information and not just a piece of paper that gets lumped in with the […]
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The right time for better business growth starts today.
After all that’s what your planning time is all about. Keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of a prospecting program. The world of direct marketing and mail has changed dramatically since 2007, adding more meaning to “only the strong survive.” Ten years later, business […]
How to make sure your message is getting to the right household
Out of all the houses in a neighborhood, there will be a select few that perfectly fit the profile of your target customer. The donors for your nonprofit fit a specific demographic and you want to attract additional like-minded individuals. Maybe you don’t have the budget for blind promotions and need to rely on a […]
How to Get Customer and Prospect Feedback…
and how to use it as a marketing advantage! For many, feedback is detrimental – a negative, unplanned disturbance. It’s that dreadful, high-pitched squeal from the public-address system that sometime occurs when the speaker at the podium first opens his or her mouth to say, “Good morning.” In business, there’s another form of feedback. This […]
Five Strong Marketing Skills to Kick Up Your Response Rate…
and borrow more customers from the competition. Imagine if you were able to accelerate your marketing message frequency to customers, by boosting response using strategic marketing in direct and customer-centric marketing? Next, imagine directly reaching customers online with a dash of traditional marketing, such as email for example, with a higher frequency of response, building […]
