Your attention is to produce, print on paper and in digital, and publish absolute perfection. You’ve assembled a thought-provoking newsletter, maybe a sales letter, a clever infographic, or a great-looking white paper for content marketing at a trade show within the next month. You’ve personally read it through a dozen times – just to be […]
Design
How an envelope creates a first impression for your promotion…
the same way clothes create a first impression for you. Everyone likes a bit of respect now and then. If you are leaning toward your first direct mail program in quite some time or are a regular user of direct mail, or want to try direct mail, envelopes are a great option. For some unknown, […]
How to Use Story Telling Within a Brochure…
and other channels to enhance the impact of your message. Brochures used to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copy writing, design, photos, landing pages and a variety […]
Data is gold found in your customers, sales, prospects and any other marketing lists…
but you need to mine your lists and categorize each to get that shiny gold you want. Today’s customers, prospects, sales leads and so-called contact list of maybes can be reached using a ton of tactical marketing channels daily. The glaring question most people search an answer for “Which marketing channel is the best one for us to use?” The best answer may be all of them. What channels do your customers respond to? All your contacts in your databases control the marketing communication […]
You Don’t Need to Sell Everything in One Day
Direct marketing using the direct mail channel tends to fall into one of two categories: selling something today or setting the stage for selling sometime soon. This “setting the stage” or lead generation tool it’s what direct marketing mail does with remarkable efficiency and finesse. Sometimes lead generation can be a simple, single-step activity. Such […]
