Answer these seven questions before you hit send! There are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. If it’s been a while since you’ve sent an email campaign, here’s a how to […]
Create a sense of urgency in your offer.
An old pro golf instructor once said that there is no better feeling than when your approach shot takes your turn on the green and rolls into the cup. Now the fun begins. You try to land all your shots in the fairway avoiding all the hazards on the course. Good direct marketing people understand […]
Ready to get serious using email?
Answer these 7 questions before you send that email! There are many questions to answer before you embark on any marketing and advertising program or campaign. What contacts are receiving the message? Prospects? Customers? A recently purchased new list? Or a specific segment in your CRM? Yes, there are many questions that must be answered […]
