There is an old saying represented by the acronym K.I.S.S. that means “keep it simple, stupid.” The idea is that less is more when we want to communicate a simple idea. Advertisers use creative efforts to stand out from competitors in print, online or on television. Sometimes the level of creativity can overshadow the simplicity […]
Medical Practice
Informed Delivery Stats and Tips
Creating an effective marketing campaign that cuts through the daily digital clutter can be challenging. And in today’s climate, often it will mean developing different strategies, concepts and changing how you approach sending your brands message to new territories. But with Informed Delivery from the United States Postal Service (USPS)® communicating with this technique can […]
The Fabulous Four Basics from Marketing 101
After a slowdown from a holiday season in retail or hitting a speed bump in business-to-business sales, there is an opportunity to get back to the basics in your marketing communications and promotions. Some businesses use a slowdown to work on their business and be ready for the next growth spurt. As one company president […]
How to Use Story Telling Within a Brochure…
and other channels to enhance the impact of your message. Brochures use to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copywriting, design, photos, landing pages and a variety of channels […]
Visuals attract and make the reader pause…
now pounce on them with an offer they can’t refuse. Direct and digital marketing strategies is a combination of words and pictures and ideas. A great idea without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive […]
