Creating an effective marketing campaign that cuts through the daily digital clutter can be challenging. And in today’s climate, often it will mean developing different strategies, concepts and changing how you approach sending your brands message to new territories. But with Informed Delivery from the United States Postal Service (USPS)® communicating with this technique can […]
Political Campaigns
The Fabulous Four Basics from Marketing 101
After a slowdown from a holiday season in retail or hitting a speed bump in business-to-business sales, there is an opportunity to get back to the basics in your marketing communications and promotions. Some businesses use a slowdown to work on their business and be ready for the next growth spurt. As one company president […]
You Don’t Need to Sell Everything in One Day
Direct marketing using the direct mail channel tends to fall into one of two categories: selling something today or setting the stage for selling sometime soon. This “setting the stage” or lead generation tool it’s what direct marketing mail does with remarkable efficiency and finesse. Sometimes lead generation can be a simple, single-step activity. Such […]
Don’t let your marketing message get lost. Keep it simple.
There is an old saying represented by the acronym K.I.S.S. that means “keep it simple, stupid.” The idea is that less is more when we want to communicate a simple idea. Advertisers use creative efforts to stand out from competitors in print, online or on television. Sometimes the level of creativity can overshadow the simplicity […]
Meet Stella, Our New Office Dog
A beloved pet can never be replaced, but when a new one comes into your life, it’s a beautiful thing when you share the love that’s in your heart. Meet Stella, our new office dog. #Print #Mail #Digital #DirectMarketing #PromotionalProducts #PiedmontDirect #pdmgso #Greensboro #Triad #WinstonSalem #NorthCarolina #HighPoint
