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You are here: Home / Archives for Specialties

Specialties

Visuals attract and make the reader pause…

Robert McIver · Jan 13, 2020 ·

now pounce on them with an offer they can’t refuse. Direct and digital marketing strategies is a combination of words and pictures and ideas. A great idea without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive […]

Why use traditional marketing to provide a better skillset –

Robert McIver · Sep 26, 2019 ·

for marketing and customer service employees. A broad marketing skillset, in this digital era can span across a very large horizon. Traditional marketing has been around a long time. Have you heard about the four P’s? It’s a marketing mix defined as the set of marketing tools that a company uses to pursue its marketing […]

Advertising: Resources for better customer acquisition

Robert McIver · Jun 22, 2019 ·

In the first article there are ideas, attraction, and multi-channel or multi-media. As you venture into the abyss of past ideas you hang on to, which served you well when used in earlier marketing strategies and advertising tactics, shake off the rust today and start a new era of idea generation. “It’s time to gather […]

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