In the first article there are ideas, attraction, and multi-channel or multi-media.
As you venture into the abyss of past ideas you hang on to, which served you well when used in earlier marketing strategies and advertising tactics, shake off the rust today and start a new era of idea generation.
“It’s time to gather a collection of current day-to-day advertising materials, meet with your team and plan an attack based on the ideas collected and make some tough decisions.”
Return to the sources you created when you were a newbie, when you lacked enough information or resources to generate ideas, the basics will serve you well.
Digital marketing may have some value, but the use of advertising disruption is annoying and loses attraction. Here’s the latest info from PebblePost, “86% of consumers take the time to look through the mail. It doesn’t interrupt the user experience. They report it’s 400x more effective than digital display.”
“Multi-channel communication” is becoming more relevant to reach as many people as possible. In fact, a leading email hosting company, MailChimp, has developed a program of email and direct mail post cards, and are soon available.
The second article, TRADITIONAL MARKETING, provides a better skillset for your marketing and customer service employees. Traditional marketing has lasted a long time, and with some tinkering, it’s useful for a healthy marketing and advertising skillset.
Next article, “design means more than artwork,” and is a big difference maker in your client acquisition expertise. There are many valuable tools and tactics to use for attracting the right prospects.
Lastly, Low price and intrusion– are two elements of marketing that will influence doing business every single day. You either join the battle of lowering prices (no one ever wins this battle) or you can add more value to what you are selling – to help your customers see beyond the price tag.
Intrusion or disruptive advertising on your computer screen, i-pad, smart phone, laptop or any other device connecting with the internet, for now, is a way of our daily life. Just be very careful what you click on or agree to.
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