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How many came across your desk in the last few months? Did the visual attract your attention and make you pause? If so, did they make you an offer you can’t refuse?
Yes, direct mail is not always on top of mind when you want to reach out to your customer base.
In our opinion, direct mail does deliver. Did you know about 700 million letters and parcels are delivered daily by the United States Postal Service? When you decide to use the US Mail channel, it’s highly likely the contact received what you sent, in his or her hand, and open it. Check out our story on page one for a bounty of ideas for your next direct mailer.
Storytelling is not just for kids. In fact, many copywriters are adding story telling into marketing to keep the readers attention and attraction to a product or service. Some of today’s services and products are more complicated and most need some education and training for achieving the upmost performance.
We planned to include more information on the “outside package” of a direct mailer, but so much has changed, we gave the “sad sack” of direct mail it’s story to tell you readers.
Customer service is on everyone’s mind in the marketing and advertising business. For many, feedback is detrimental — a negative, unplanned disturbance. Like finger nails running across the old-time chalkboard. You can read the story on page 3 with a photo depicting a scene from an old movie, trying to get answers.
VDP (Variable Data Printing)
Looking to personalize your documents? Learn about our variable data printing. Variable data printing can add customization to every one of your assets for a more personable approach to your consumer. We offer this service as a testament to our promise to provide the most powerful and compelling direct mail campaigns.
Call us for information about our strategic direct marketing mail services to get your message directly to your customer.