How to speed up your message frequency and boost responses on a budget. It’s not a dream. Many large B2B corporations had the resources to fully engage with their market. B2B companies, big and small, have always tried direct marketing, including mail, and usually try to use the flavor of the year in marketing, advertising, […]
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Increase Customer Responses on Landing Pages
A landing page, with direct marketing mail and email, allows your customers to access web pages that speak directly to them. It is a great tool for integrating offline and online messages to increase the effectiveness of your direct marketing campaigns. Here are a few tips from our direct marketing mail handbook to help you […]
How to Make a Strong Offer
The offer can be about anything, even an item you already have used in the past. However, if it is a willy-nilly product or service that does not reflect well on your brand image, this will do more harm than good. Today’s digital brochures, emails or posts are just used to drive your reader to […]
How to Prepare for Change: Make a Plan!
Reading and researching is an important component for creating your plan. You can pick up a how-to book pertaining to your situation. View marketing as a science. Whatever product or service you offer your audience, everyone is different. The larger the audience, the more you must adjust your data collection and analysis. Change inherently happens […]
Mistakes, No Matter How Small, Can Crumple Your Reputation
Whenever you put anything in print or digital, your reputation is on the line. Not just errors involving pricing and numbers, but mistakes anywhere in your document or website can have a negative effect on your continued employment, promotion, and future success. “I used a spell checker,” you say. “So, I know it’s going to […]
