The goal of writing marketing copy is to get people into taking action. Like buy my product or service. The more you address specific human elements that motivate your audience, the greater your chances of moving them into action, calling, e-mail or buying. So, what moves people, besides a big truck? People cannot resist a […]
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Visuals attract and make the reader pause…
now pounce on them with an offer they can’t refuse. Direct and digital marketing strategies is a combination of words and pictures and ideas. A great idea without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive […]
How to make sure your message is getting to the right household
Out of all the houses in a neighborhood, there will be a select few that perfectly fit the profile of your target customer. The donors for your nonprofit fit a specific demographic and you want to attract additional like-minded individuals. Maybe you don’t have the budget for blind promotions and need to rely on a […]
Direct Marketing, Mail, Digital Marketing, & Multi-Channel.
The combination of direct marketing, mail, digital marketing and multi-channel, is the triple performance that will lead to a double-digit response for your mailing. Using more channels in a marketing campaign reaches more prospects and customers.
4 Proven Techniques to Increase the Success Rate of Multi-Channel Marketing
When building a multi-channel marketing campaign, the way you use and analyze your data can increase the response rate. But using this operationally focused information still proves challenging.
