Striving for more engagement requires a solution person in your marketing or sales team. A great takeaway we learned from website analytics is centered around these two direct marketing words; attention and attraction. The copy, design, the selected communication channel and the offer you make is the attention. Something stopped them – it caught […]
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Ready to get serious using email?
Answer these 7 questions before you send that email! There are many questions to answer before you embark on any marketing and advertising program or campaign. What contacts are receiving the message? Prospects? Customers? A recently purchased new list? Or a specific segment in your CRM? Yes, there are many questions that must be answered […]
Personalization: The Success of Your Direct Mail Campaign
Why do companies create direct mail campaigns, because they work. Personalization is the most effective way to get your campaign noticed. Take a look at the following infographic that provides tips on how to make your direct mail campaign a success … Source: bakergoodchild.com #Print #Mail #Digital #DirectMarketing #PromotionalProducts #PiedmontDirect #pdmgso #Greensboro #Triad #WinstonSalem #NorthCarolina […]
Here’s how to use a marketing code…that will keep your business growing and growing
That will keep your business growing and growing. Your customers and even a few of your prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, a call-to-action on a web page, text messaging, LinkedIn, and yes, even direct mail. It’s always recommended to use the channel of choice […]
Creating effective direct marketing copy is more important than ever before.
The goal of writing marketing copy is to get people into taking action. Like buy my product or service. The more you address specific human elements that motivate your audience, the greater your chances of moving them into action, calling, e-mail or buying. So, what moves people, besides a big truck? People cannot resist a […]
