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You are here: Home / 2021 / Archives for December 2021

Archives for December 2021

The “Choose One” Strategy

Lauren Gordon · Dec 5, 2021 · Leave a Comment

With all the digital apps including design and graphics, everyone has a chance to become a graphic and digital designer, literally overnight. For example, a person can visit a photo website to scour pictures and secure a few. Next, pick up a copy of Photoshop, load it in the computer, and waste a ton of […]

Direct Mail is still the best form of communication with your customers.

Lauren Gordon · Dec 5, 2021 · Leave a Comment

The postal service reminds us today, nearly four in five B2B companies open most of their direct mail. Digital marketing & advertising tactics are playing a major role in generating interest among consumers who are not already customers. Demand creation through advertising is implementing certain strategies to market a company’s products and services to new […]

Put the attention on “You”

Lauren Gordon · Dec 5, 2021 · Leave a Comment

Similar people say as the changes in technology are rapid, but not as fast, words in copywriting, direct marketing, mail, and lead generating, fade, and flow in popularity. Some come and go, while others are constants for the immediate future, which is also shrinking. Such words remain constant for a reason–they never lose their effectiveness. […]

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