Doing personalization badly is worse than doing no personalization at all. The key to eliminate wasted direct marketing is to target the right people at the right time with the right messages. When you use personalization in marketing and sales, it is reasonable to assume that you know something about the company. This is an […]
Archives for November 2021
Getting serious about using email?
Answer these seven questions before you hit send! There are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. If it’s been a while since you’ve sent an email campaign, here’s a how to […]
Customer communication channel secrets for growth.
They can influence your customers and even a few of your prospects to purchase your goods through a variety of marketing channels. Such as email, a great call-to-action on a web page, text messaging, social media, such as LinkedIn, and yes, even direct mail. We always recommend it to use the channel of choice favored […]
History: 50 Years of the United States Postal Service
A little more than 50 years ago, the American public got its first glimpse of the now-famous “eagle poised for flight,” the emblem of the new United States Postal Service. The eagle replaced the old “post rider on horseback” and announced that the Postal Service had become a modern, forward-thinking organization. For employees of […]
U.S. Postal Service Reveals New Stamps for 2022
“The new 2022 stamps are miniature works of art, designed to be educational and appeal to collectors and pen pals around the world,” said USPS Stamp Services Director William Gicker. “As always, the program offers a variety of subjects celebrating American culture and history. The vivid colors and unique designs of this year’s selections will […]
