In the days of yonder… at a past time in the history of direct mail, everyone with a mailbox got the same mailing. Occupant eventually became a code name for “here is your junk mail.” But it started to increase sales, so more companies got on the band wagon and started using direct mail. These […]
Multi-Channel
Direct marketing, mail, digital marketing, and multi-channel
Direct marketing, mail, digital marketing, and multi-channel. The combination of direct marketing, mail, digital marketing and multi-channel, is the triple performance that will lead to a double-digit response for your mailing. Using more channels in a marketing campaign reaches more prospects and customers. Adding print-on-paper lets the reader have a physical presence with the digital […]
Informed Delivery Stats and Tips
Creating an effective marketing campaign that cuts through the daily digital clutter can be challenging. And in today’s climate, often it will mean developing different strategies, concepts and changing how you approach sending your brands message to new territories. But with Informed Delivery from the United States Postal Service (USPS)® communicating with this technique can […]
How to Use Story Telling Within a Brochure…
and other channels to enhance the impact of your message. Brochures use to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copywriting, design, photos, landing pages and a variety of channels […]
