Direct marketing, mail, digital marketing, and multi-channel. The combination of direct marketing, mail, digital marketing and multi-channel, is the triple performance that will lead to a double-digit response for your mailing. Using more channels in a marketing campaign reaches more prospects and customers. Adding print-on-paper lets the reader have a physical presence with the digital version.
Any time you can add more than one human sense involved in your marketing, the higher the recall of the marketing message. “A bird in the hand” is worth more than hundreds flying about in the digital world.
Email marketing is predicted to increase usage, specifically as a marketing channel with others, such as mail. We got you covered with our article, “Is it time to look closer at your email program?” If 2017 is on your calendar’s to-do list to update your list, check-out the article, “If you’re looking for additional customers, this article is for you.” A step-by-step approach to build segments to reach and add more customers.
Today, when you consider direct marketing as a strategy for your business, there are many tactical choices and channels to directly reach a consumer. That is why we still produce a newsletter. With our help, you can achieve better results in direct marketing mail and not spending a fortune. Contact us today about our strategic direct marketing mail and variable-data printing services.