but you need to mine your lists and categorize each to get that shiny gold you want. Today’s customers, prospects, sales leads and so-called contact list of maybes can be reached using a ton of tactical marketing channels daily. The glaring question most people search an answer for “Which marketing channel is the best one for us to use?” The best answer may be all of them. What channels do your customers respond to? All your contacts in your databases control the marketing communication […]
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Create A Sense of Immediacy or Urgency in Your Offer
There is Immediate Value With The Sale Now. An old pro golf instructor once said that there is no better feeling than when your approach shot takes your turn on the green and rolls into the cup. Now the fun begins. You try to land all your shots in the fairway avoiding all the hazards […]
Here are a few ways to set the table for future customer gains
How does a company know if it is staged for complete success when it comes to direct and digital marketing strategies? What is a good way to identify gaps in your marketing strategy, to repair mistakes that testing brought about? What was learned from the last campaign that made your strategy not as effective? Granted […]
From our bubble to yours: Merry Christmas
As Christmas draws closer and closer, thoughts of those closest to us – family, friends, and the people who make a difference in our lives come to mind. This year has been particularly difficult for all of us. Many have suffered many losses. And most precious of all, the loss of loved ones from a […]
USPS Operation Santa is Open Nationwide for Adopters!
WASHINGTON, DC — Starting today, the USPSOperationSanta.com website is active and ready to welcome potential letter adopters to help make the holiday season special for hundreds of deserving kids and their families. This year, the holiday season is going to be more challenging than usual for many. Fortunately, the USPS Operation Santa program— and its […]
