They can influence your customers and even a few of your prospects to purchase your goods through a variety of marketing channels. Such as email, a great call-to-action on a web page, text messaging, social media, such as LinkedIn, and yes, even direct mail. We always recommend it to use the channel of choice favored by the people you want to hear from you and spend money.
Most businesses have a website. Along with the website, corporate email is a given. So, where emails come into play? There is a lot of abuse regarding email addresses. Besides spam, many people who promise they will not share an email address, do.
What makes a good B2B marketing campaign in today’s digital market?
For starters, an email introducing yourself and the company you represent. If social media is a good place for a company like yours, do some checking on your competitors to see if they have a presence in social media.
For instance, let us say that a lot of lead time is the norm using a customer acquisition program. Even being cautious, emailing someone you do not know is usually not a smart move. Aggravate the wrong person with an unwanted email or sending the same email to a person who received it two weeks prior, you will probably lose your place in line.
When starting a quest for new customers, play by the rules. Having prospects opt-in to your email database is a good rule to abide by. Adding another communication channel into the mix is a great idea.
Wait, there is more.
In the old days, maybe in 2007, email and direct mail teamed together with some forward-thinking companies. Tying them together with a website using landing pages and call-to-action tools of direct marketing, companies were getting additional responses from the contacts in their database. Company personnel started smiling more with better open and response results using newly found segmentation usage with the company database.
Many of today’s successful business campaigns are using a variety of strategies in direct marketing, direct response,
customer-centric, data driven, websites and landing pages, social media, digital and content marketing with a variety of communication channels to reach contacts and start them into customers.