It seems every day, more and more advertisements arrive on whatever digital you are reading, except for a hard cover book. Most, if not all just happen, and usually arrive at the most inopportune time. You are not hearing this for the first time but learning how to study your marketing data is critical to […]
Direct Marketing
Direct marketing, mail, digital marketing, and multi-channel
Direct marketing, mail, digital marketing, and multi-channel. The combination of direct marketing, mail, digital marketing and multi-channel, is the triple performance that will lead to a double-digit response for your mailing. Using more channels in a marketing campaign reaches more prospects and customers. Adding print-on-paper lets the reader have a physical presence with the digital […]
Informed Delivery Stats and Tips
Creating an effective marketing campaign that cuts through the daily digital clutter can be challenging. And in today’s climate, often it will mean developing different strategies, concepts and changing how you approach sending your brands message to new territories. But with Informed Delivery from the United States Postal Service (USPS)® communicating with this technique can […]
The Fabulous Four Basics from Marketing 101
After a slowdown from a holiday season in retail or hitting a speed bump in business-to-business sales, there is an opportunity to get back to the basics in your marketing communications and promotions. Some businesses use a slowdown to work on their business and be ready for the next growth spurt. As one company president […]
Don’t let your marketing message get lost. Keep it simple.
There is an old saying represented by the acronym K.I.S.S. that means “keep it simple, stupid.” The idea is that less is more when we want to communicate a simple idea. Advertisers use creative efforts to stand out from competitors in print, online or on television. Sometimes the level of creativity can overshadow the simplicity […]
