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You are here: Home / Archives for Direct Marketing

Direct Marketing

Is Your Marketing and Sales State? Unimaginative?

Lauren Gordon · Nov 29, 2022 ·

The unsettled atmosphere surrounding all of us today and every day can create havoc with creativity. Marketing and sales can be a bore if it turns to fodder. Sales can be the bogeyman that our little ones meet on certain nights that need attention. Employees’ creativity becomes limp in a pressurized situation, shortening people’s temper. […]

A Perfect Pair: Traditional and Digital

Lauren Gordon · Oct 20, 2022 ·

In the days of yonder… at a past time in the history of direct mail, everyone with a mailbox got the same mailing. Occupant eventually became a code name for “here is your junk mail.” But it started to increase sales, so more companies got on the band wagon and started using direct mail. These […]

The Internet Was Made for Direct Marketing

Lauren Gordon · Oct 20, 2022 ·

In direct strategy and direct response, using a landing page, or “call-to-action” our copywriters love any word in a mail piece that inspires the readers “to-do-it now.” If you want customer action, it pays to think like a direct response professional. A landing page, also called a “lead capture page”, is a single Web page […]

Make personal connections to learn more about your customers.

Lauren Gordon · Nov 1, 2021 ·

Manage your creative marketing by reaching them with a message relevant to their needs. If it took you less than three seconds to read the headline above, that is about as much time a prospective customer will give you to connect regarding buying your product or service. If your prospect stayed, the message may have […]

Tips For A Successful Direct Mail Campaign

Robert McIver · Oct 22, 2021 ·

There’s no doubt that businesses worldwide have been impacted by the health crisis that has been going on for quite some time. Still, marketers look for ways both old and new to effectively market their company’s brand to their target audience. In today’s infographic, a tried and true method – direct mail – still get’s […]

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