A landing page, with direct marketing mail and email, allows your customers to access web pages that speak directly to them. It is a great tool for integrating offline and online messages to increase the effectiveness of your direct marketing campaigns.
Here are a few tips from our direct marketing mail handbook to help you create a landing page that gets the most out of technology.
• Include a call to action. Create a sense of urgency or immediacy—give them a reason to buy or act now! Force the action, response, or purchase to occur now, rather than later or not at all. Make sure it is in plain view.
• Use design elements. The design of the page can influence the reader’s perception of the offer’s urgency. Include links to other pages if you need more space to explain a complicated product or to expound on the offer.
• It needs to be easy! You got them this far with the call to action, so do not risk losing a sale by requiring information that you do not really need.
• Remove visual distractions. Unnecessary images are being added to digital marketing campaigns. It is like having too many calls to action on the same page—you must be careful not to distract the reader from the major goal. Remember, “less is more.”
• You can have fun with direct marketing and mail in the traditional and digital worlds—combine tricks and tactics to motivate your readers to consider something new.
Landing pages provide visitors the exact information they need to place an order. Direct marketing mail can make a buying experience more enjoyable for the customer and measure the effectiveness of different advertisements, copy or design with a landing page.
Plus, a landing page can capture a customer’s email address, give the reader a little incentive, or an offer of value. Do not get greedy, just go for one piece of information and you will capture more later.
