Before You Write the Next Headline…
1. Have I made a promise?
2. Have I painted a picture?
3. Have I created a sense of urgency?
4. Have I explained how my product and service can solve a problem?
5. Have I explained why it is an incredible bargain?
If your creative channel is out of sorts, focus on creating a “how-to” or “why” or “number series” as added value. Then analyze your notes carefully and write your copy into the headline or subject line, when planning a marketing campaign. The product you sell and the attention you want from your audience will determine the type of headline you want to use.
In addition, headline writing tools are paramount in email subject lines, social media, mobile, websites, landing pages, video, or anywhere else you would capture a prospect or customer. You need a crafted assembly of copy to get as many eyeballs as possible.
Thanks for reading. In marketing, nothing is new or surprising. The only thing certain is the customer has a variety of options. Spending time to learn more about your customers will pay off. Please contact us with questions or requests. We are always here to help you meet your marketing and mailing goals.