As the name implies, the customer is everything a company can do to reach out to them using relevant direct marketing communications and creative tactical choices that meet their needs. The customer is always in command and buying patterns may change quickly. Today, for instance.
Customer-centric marketing is a strategy has been around in some form forever! Businesses who build better customer data and profile each customer have a dominance over their competition. Yet today companies still feel each customer is similar, or a prospect is, well, just a prospect?
Here are ideas to consider when hiring people and starting a customer-centric strategy:
- All employees need to learn as much as possible about customers. Hire nosey people.
- Employees must share their thoughts and ideas about customers with other employees. Make it competitive.
- Make sure all employees provide customers with value added, no cost services. Give employees the capability to correct customer problems.
- When customers are happy, they share the experience with others. Hire people who love to talk.
- Testimonials are a powerful addition to use in your marketing and with the sales team. Again, employee competition will have influence.
From the employer’s point-of-view it is critical to have a great working environment. Every employee must feel that their work is important to meet business goals and their personal goals.
For example, customer-centric companies always seek marketing managers with a proficiency in several disciplines. You have guessed that’s a smart hiring tactic to use.