The postal service reminds us today, nearly four in five B2B companies open most of their direct mail. Digital marketing & advertising tactics are playing a major role in generating interest among consumers who are not already customers. Demand creation through advertising is implementing certain strategies to market a company’s products and services to new […]
Put the attention on “You”
Similar people say as the changes in technology are rapid, but not as fast, words in copywriting, direct marketing, mail, and lead generating, fade, and flow in popularity. Some come and go, while others are constants for the immediate future, which is also shrinking. Such words remain constant for a reason–they never lose their effectiveness. […]
Doing personalization badly is worse than doing no personalization at all.
Doing personalization badly is worse than doing no personalization at all. The key to eliminate wasted direct marketing is to target the right people at the right time with the right messages. When you use personalization in marketing and sales, it is reasonable to assume that you know something about the company. This is an […]
Getting serious about using email?
Answer these seven questions before you hit send! There are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. If it’s been a while since you’ve sent an email campaign, here’s a how to […]
Customer communication channel secrets for growth.
They can influence your customers and even a few of your prospects to purchase your goods through a variety of marketing channels. Such as email, a great call-to-action on a web page, text messaging, social media, such as LinkedIn, and yes, even direct mail. We always recommend it to use the channel of choice favored […]
