Today’s customers, prospects, sales leads and so-called contact list of maybes can be reached using a ton of tactical marketing channels daily. The glaring question most people search an answer for ”Which marketing channel is the best one for us to use?” The answer may be all of them. What channels do your customers respond […]
Digital Marketing
Create a sense of urgency in your offer.
An old pro golf instructor once said that there is no better feeling than when your approach shot takes your turn on the green and rolls into the cup. Now the fun begins. You try to land all your shots in the fairway avoiding all the hazards on the course. Good direct marketing people understand […]
Don’t let your marketing message get lost. Keep it simple.
There is an old saying represented by the acronym K.I.S.S. that means “keep it simple, stupid.” The idea is that less is more when we want to communicate a simple idea. Advertisers use creative efforts to stand out from competitors in print, online or on television. Sometimes the level of creativity can overshadow the simplicity […]
If advertising ideas are harder to come by, you’re out of touch and maybe, even in the wrong profession.
However, there is hope. When you find yourself grasping at straws, return to the page back in time you used to kick up your marketing and advertising idea generation to a higher level. You know, the recommended sources you created when you were a newbie, when you lacked enough information or resources to generate ideas, […]
Direct marketing, mail, digital marketing, and multi-channel
Direct marketing, mail, digital marketing, and multi-channel. The combination of direct marketing, mail, digital marketing and multi-channel, is the triple performance that will lead to a double-digit response for your mailing. Using more channels in a marketing campaign reaches more prospects and customers. Adding print-on-paper lets the reader have a physical presence with the digital […]
