Is print a dying marketing medium? Inspired by digital marketing’s encroachment upon traditional print marketing, many have asked a version of this question. The answer is no, but there is a caveat. Both print and digital marketing are key […]
Printing
Advertising: Resources for better customer acquisition
In the first article there are ideas, attraction, and multi-channel or multi-media. As you venture into the abyss of past ideas you hang on to, which served you well when used in earlier marketing strategies and advertising tactics, shake off the rust today and start a new era of idea generation. “It’s time to gather […]
