Doing personalization badly is worse than doing no personalization at all. The key to eliminate wasted direct marketing is to target the right people at the right time with the right messages. When you use personalization in marketing and sales, it is reasonable to assume that you know something about the company. This is an […]
Archives for November 25, 2021
Getting serious about using email?
Answer these seven questions before you hit send! There are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. If it’s been a while since you’ve sent an email campaign, here’s a how to […]
