and other channels to enhance the impact of your message. Brochures used to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copy writing, design, photos, landing pages and a variety […]
Marketing
Visuals attract and make the reader pause…
now pounce on them with an offer they can’t refuse. Direct and digital marketing strategies is a combination of words and pictures and ideas. A great idea without compelling words often goes unnoticed. Great words without the ability to attract the consumer’s attention often doom those glorious words to oblivion. Great visual images without substantive […]
How to make sure your message is getting to the right household
Out of all the houses in a neighborhood, there will be a select few that perfectly fit the profile of your target customer. The donors for your nonprofit fit a specific demographic and you want to attract additional like-minded individuals. Maybe you don’t have the budget for blind promotions and need to rely on a […]
4 Proven Techniques to Increase the Success Rate of Multi-Channel Marketing
When building a multi-channel marketing campaign, the way you use and analyze your data can increase the response rate. But using this operationally focused information still proves challenging.
Here’s How to Increase Action to Increase Response… and keep your direct marketing on course
The old cliché for real estate success was “location, location, location!” Well, direct marketing success carries with it a similar formula:
