The unsettled atmosphere surrounding all of us today and every day can create havoc with creativity. Marketing and sales can be a bore if it turns to fodder. Sales can be the bogeyman that our little ones meet on certain nights that need attention. Employees’ creativity becomes limp in a pressurized situation, shortening people’s temper. […]
A Perfect Pair: Traditional and Digital
In the days of yonder… at a past time in the history of direct mail, everyone with a mailbox got the same mailing. Occupant eventually became a code name for “here is your junk mail.” But it started to increase sales, so more companies got on the band wagon and started using direct mail. These […]
Getting serious about using email?
Answer these seven questions before you hit send! There are many questions that must be answered way before the email delivery date. Some customers may respond to direct mail, others through social media, a website landing page or even email. If it’s been a while since you’ve sent an email campaign, here’s a how to […]
Keep it simple. Developing customer profiles.
When you start developing customer profiles, keep it simple. Place customers who purchased into one group. Use another prospective group for someone who may still purchase. Add what they purchased or will purchase into the profile. What is the product or service used for? Whatever information you collected for your customer profiles, will perpetuate new […]
Which marketing channel is best?
Today’s customers, prospects, sales leads and so-called contact list of maybes can be reached using a ton of tactical marketing channels daily. The glaring question most people search an answer for ”Which marketing channel is the best one for us to use?” The answer may be all of them. What channels do your customers respond […]