Your attention is to produce, print on paper and in digital, and publish absolute perfection. You’ve assembled a thought-provoking newsletter, maybe a sales letter, a clever infographic, or a great-looking white paper for content marketing at a trade show within the next month. You’ve personally read it through a dozen times – just to be […]
Direct Mail
Here’s how to use a marketing code…that will keep your business growing and growing
That will keep your business growing and growing. Your customers and even a few of your prospects can be influenced to purchase your goods through a variety of marketing channels. There’s email, a call-to-action on a web page, text messaging, LinkedIn, and yes, even direct mail. It’s always recommended to use the channel of choice […]
How to Get Customer and Prospect Feedback…
and how to use it as a marketing advantage! For many, feedback is detrimental – a negative, unplanned disturbance. It’s that dreadful, high-pitched squeal from the public-address system that sometimes occurs when the speaker at the podium first opens his or her mouth to say, “Good morning.” In business, there’s another form of feedback. This […]
How an envelope creates a first impression for your promotion…
the same way clothes create a first impression for you. Everyone likes a bit of respect now and then. If you are leaning toward your first direct mail program in quite some time or are a regular user of direct mail, or want to try direct mail, envelopes are a great option. For some unknown, […]
How to Use Story Telling Within a Brochure…
and other channels to enhance the impact of your message. Brochures used to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copy writing, design, photos, landing pages and a variety […]
