“The new 2022 stamps are miniature works of art, designed to be educational and appeal to collectors and pen pals around the world,” said USPS Stamp Services Director William Gicker. “As always, the program offers a variety of subjects celebrating American culture and history. The vivid colors and unique designs of this year’s selections will […]
Direct Mail
Tips For A Successful Direct Mail Campaign
There’s no doubt that businesses worldwide have been impacted by the health crisis that has been going on for quite some time. Still, marketers look for ways both old and new to effectively market their company’s brand to their target audience. In today’s infographic, a tried and true method – direct mail – still get’s […]
Keep it simple. Developing customer profiles.
When you start developing customer profiles, keep it simple. Place customers who purchased into one group. Use another prospective group for someone who may still purchase. Add what they purchased or will purchase into the profile. What is the product or service used for? Whatever information you collected for your customer profiles, will perpetuate new […]
Which marketing channel is best?
Today’s customers, prospects, sales leads and so-called contact list of maybes can be reached using a ton of tactical marketing channels daily. The glaring question most people search an answer for ”Which marketing channel is the best one for us to use?” The answer may be all of them. What channels do your customers respond […]
Fine Tune Marketing and Selling During the Pandemic
The Covid-19 pandemic turned the business world upside down. The true value of direct mail really came through. Everyone still needed to go to their mailboxes. Our customers who continued to print and mail received better than normal response. It has always been a challenge to create consistently awesome attractions. But now, it is an […]
