Direct Marketing is a strategy. Not a tactic.” Lester Wunderman,1996 That’s settled: Direct mail is a tactic. The efficiencies of the direct marketing strategy led to a long success rate for many business marketing and advertising firms and, importantly, how to make them work for a specific for any size business today. In businesses today, […]
Suggestions and Ideas from PDM
Before You Write the Next Headline… Ask yourself: 1. Have I made a promise? 2. Have I painted a picture? 3. Have I created a sense of urgency? 4. Have I explained how my product and service can solve a problem? 5. Have I explained why it is an incredible bargain? If your creative channel […]
A company thinks highly about their customers.
But, what do their customers think about the company? Many companies rely on gathering information about customers by developing special programs for their employees who interact with the customers. Salespeople are usually a superb source for customer information and work closely with the marketing department. Other sources are people in management, officers, suppliers and vendors, […]
Seven reasons why marketing and advertising can fail
ONE. Your approach was not unique. TWO. Those who “need to know” need to be aware of what you offer. THREE. Not using or a poor handling of prospect and customer data. FOUR. Not enough customer data collected or analyzed. FIVE. Not tracking and collecting customer data from emails, social media, or your website. SIX. […]
Presented Arts in Business Award at Greensboro Chamber Small Business Awards
We are excited to announce that during the Greensboro Chamber of Commerce’s Small Business Award Luncheon on Wednesday, April 27th, Mary McIver was awarded the 2022 Arts in Business Award. Mary and Piedmont Direct Mail have made a significant impact on the arts through a variety of activities and projects of significant magnitude. The award […]
