1. Give up your ego. NEVER assume you have caught everything. You have not. You are too close to it. And everyone makes mistakes. Be willing to admit there may be blunders in your final draft, or printer’s proof. Take criticism with grace. Realize that others’ comments, even if you disagree, will contribute valuable feedback […]
Put Some Life Into Your Language
Variety, surprise, and a certain element of entertainment seduce the recipient. That does not mean “X rated”—it means using design creativity to make the selling sing. If your content does not make people sing, using good testing, then any debate ends by simply looking at the numbers. This is your customers’ way of telling you […]
Strengthen Your Marketing Strategy
Let us look at some basics of direct marketing strategies and plan to use a combination of communication channels, which are your tactics. Hint. Shouting louder is a waste of time but reaching out on other channels that customers use or prefer increases interaction. Testing a small sample size of prospects and customers that may […]
Is Your Marketing and Sales State? Unimaginative?
The unsettled atmosphere surrounding all of us today and every day can create havoc with creativity. Marketing and sales can be a bore if it turns to fodder. Sales can be the bogeyman that our little ones meet on certain nights that need attention. Employees’ creativity becomes limp in a pressurized situation, shortening people’s temper. […]
A Perfect Pair: Traditional and Digital
In the days of yonder… at a past time in the history of direct mail, everyone with a mailbox got the same mailing. Occupant eventually became a code name for “here is your junk mail.” But it started to increase sales, so more companies got on the band wagon and started using direct mail. These […]
