We are excited to announce that during the Greensboro Chamber of Commerce’s Small Business Award Luncheon on Wednesday, April 27th, Mary McIver was awarded the 2022 Arts in Business Award. Mary and Piedmont Direct Mail have made a significant impact on the arts through a variety of activities and projects of significant magnitude. The award […]
The Best Direct Marketing and Mail Advice
Learn good advice when it enters your ears! Sometimes good advice takes an entire book. At other times, however, the best advice comes our way in a short, convenient list of ideas, rules, and should and should nots. Although quick and to the point, it is amazing how this handy list of eleven direct marketing […]
Now is the Right Time to Collect Testimonials!
There has never been a better time than now to collect testimonials. When a salesperson or a company employee gets a great comment about their service and/or your company product, do not waste it but share it with all employees and customers. Few marketing and sales practices are as powerful as testimonials. They prove your […]
Tips to Consider When Pursuing a Customer-centric Marketing Strategy
As the name implies, the customer is everything a company can do to reach out to them using relevant direct marketing communications and creative tactical choices that meet their needs. The customer is always in command and buying patterns may change quickly. Today, for instance. Customer-centric marketing is a strategy has been around in some […]
The “Choose One” Strategy
With all the digital apps including design and graphics, everyone has a chance to become a graphic and digital designer, literally overnight. For example, a person can visit a photo website to scour pictures and secure a few. Next, pick up a copy of Photoshop, load it in the computer, and waste a ton of […]
