Manage your creative marketing by reaching them with a message relevant to their needs. If it took you less than three seconds to read the headline above, that is about as much time a prospective customer will give you to connect regarding buying your product or service. If your prospect stayed, the message may have […]
Can’t stop. Won’t stop. You’ve got to keep on moving.
Lack of motion is death. Motion is caused by forces. Lack of marketing and advertising without a strategic plan is potentially death to a business. By creating a marketing force with a powerful direct marketing strategy, gets your marketing and advertising in motion. The next goal is to create marketing momentum. In physics and nature, […]
Keep it simple. Developing customer profiles.
When you start developing customer profiles, keep it simple. Place customers who purchased into one group. Use another prospective group for someone who may still purchase. Add what they purchased or will purchase into the profile. What is the product or service used for? Whatever information you collected for your customer profiles, will perpetuate new […]
Which marketing channel is best?
Today’s customers, prospects, sales leads and so-called contact list of maybes can be reached using a ton of tactical marketing channels daily. The glaring question most people search an answer for ”Which marketing channel is the best one for us to use?” The answer may be all of them. What channels do your customers respond […]
Create a sense of urgency in your offer.
An old pro golf instructor once said that there is no better feeling than when your approach shot takes your turn on the green and rolls into the cup. Now the fun begins. You try to land all your shots in the fairway avoiding all the hazards on the course. Good direct marketing people understand […]
