Thank you for reading this post, don’t forget to subscribe! Learn something about the recipient which provides a significant benefit for your company advertising. Personalization used with multi-channel marketing is a double whammy producing a significant increase in responses. However, never forget the intricacies of personalization. “Personalization assumes that you know something about the people […]
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What’s new in direct Mail?
Thank you for reading this post, don’t forget to subscribe! One, Gratification and Trust plus, Two, Marketing Teamwork The “less mailbox” competition arguments are many but mainly, marketers are promoting more useful products to their customers and prospects. They are using a type of direct mail that contains “positive product” information and not just a […]
The right time for better business growth starts today.
Thank you for reading this post, don’t forget to subscribe! After all that’s what your planning time is all about. Keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of a prospecting program. The world of direct marketing and mail has changed dramatically since 2007, adding more […]
You Are Cordially Invited to the Marriage of Print and Pixel!
Thank you for reading this post, don’t forget to subscribe! Is print a dying marketing medium? Inspired by digital marketing’s encroachment upon traditional print marketing, many have asked a version of this question. The answer is no, but there […]
Advertising: Resources for better customer acquisition
In the first article there are ideas, attraction, and multi-channel or multi-media.Thank you for reading this post, don’t forget to subscribe! As you venture into the abyss of past ideas you hang on to, which served you well when used in earlier marketing strategies and advertising tactics, shake off the rust today and start a […]
