One, Gratification and Trust plus, Two, Marketing Teamwork
The “less mailbox” competition arguments are many but mainly, marketers are promoting more useful products to their customers and prospects. They are using a type of direct mail that contains “positive product” information and not just a piece of paper that gets lumped in with the trash. Adding in a very creative campaign with your design team makes your product stand out even more.
One technique of direct marketing mail that is seeing a rebirth, is immediate gratification. Direct mail that includes an instant gift, or a usable product sample, provides instant gratification and will yield better direct mail open rates. In addition, some companies use a landing page for another offer opportunity and for the mailer to collect more customer data.
Why, you ask?
They work! They also plant the seed of a relationship with new customers.
Not-for-profit companies continue to rely on direct mail for their funding drives. Direct mail is a trusted communication channel for finding donors.
Direct mail allows the not-for-profit agency to show how their funding dollars are used, which goes deeply to the heart of the donator. In addition, many contributors prefer to donate using the pre-addressed forms and mail them back to the not-for-profit company.
Do you have a marketing team?
Is it held together by teamwork? Or a piecemeal of whoever is tagged by the office or sales manager?
Today’s “direct marketing manager” in companies will undertake an array of tasks and responsibilities in their daily activities. Some of these responsibilities may include:
- Developing and managing a multi marketing and communications program plan.
- Managing relationships with key partners in their industry as well as key customers.
- Managing marketing and advertising budgets.
- Managing direct marketing activity in direct mail, PR, advertising, events and website design and copy.
- Working closely with consultants in digital marketing.
- Ensuring consistency of communication and approach, both online and offline.
The operative word in the beginning paragraph is “may.” There are many other responsibilities in a typical workday of a direct marketing manager in today’s business.