and borrow more customers from the competition. Imagine if you were able to accelerate your marketing message frequency to customers, by boosting response using strategic marketing in direct and customer-centric marketing? Next, imagine directly reaching customers online with a dash of traditional marketing, such as email for example, with a higher frequency of response, building […]
Direct Marketing
How a multi-layered personalization can snag a few more customers
Learn something about the recipient which provides a significant benefit for your company advertising. Personalization used with multi-channel marketing is a double whammy producing a significant increase in responses. However, never forget the intricacies of personalization. “Personalization assumes that you know something about the people to whom you are mailing, emailing, or sending to a […]
What’s new in direct Mail?
One, Gratification and Trust plus, Two, Marketing Teamwork The “less mailbox” competition arguments are many but mainly, marketers are promoting more useful products to their customers and prospects. They are using a type of direct mail that contains “positive product” information and not just a piece of paper that gets lumped in with the trash. […]
The right time for better business growth starts today.
After all that’s what your planning time is all about. Keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of a prospecting program. The world of direct marketing and mail has changed dramatically since 2007, adding more meaning to “only the strong survive.” Ten years later, business […]
You Are Cordially Invited to the Marriage of Print and Pixel!
Is print a dying marketing medium? Inspired by digital marketing’s encroachment upon traditional print marketing, many have asked a version of this question. The answer is no, but there is a caveat. Both print and digital marketing are key […]
