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You are here: Home / Archives for Direct Marketing

Direct Marketing

Five Strong Marketing Skills to Kick Up Your Response Rate…

Mike · Aug 21, 2019 ·

and borrow more customers from the competition. Imagine if you were able to accelerate your marketing message frequency to customers, by boosting response using strategic marketing in direct and customer-centric marketing? Next, imagine directly reaching customers online with a dash of traditional marketing, such as email for example, with a higher frequency of response, building […]

How a multi-layered personalization can snag a few more customers

Mike · Aug 14, 2019 ·

Learn something about the recipient which provides a significant benefit for your company advertising. Personalization used with multi-channel marketing is a double whammy producing a significant increase in responses. However, never forget the intricacies of personalization. “Personalization assumes that you know something about the people to whom you are mailing, emailing, or sending to a […]

What’s new in direct Mail?

Mike · Aug 12, 2019 ·

One, Gratification and Trust plus, Two, Marketing Teamwork The “less mailbox” competition arguments are many but mainly, marketers are promoting more useful products to their customers and prospects. They are using a type of direct mail that contains “positive product” information and not just a piece of paper that gets lumped in with the trash. […]

The right time for better business growth starts today.

Mike · Aug 9, 2019 ·

After all that’s what your planning time is all about. Keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of a prospecting program. The world of direct marketing and mail has changed dramatically since 2007, adding more meaning to “only the strong survive.” Ten years later, business […]

You Are Cordially Invited to the Marriage of Print and Pixel!

Mike · Jul 29, 2019 ·

                                Is print a dying marketing medium? Inspired by digital marketing’s encroachment upon traditional print marketing, many have asked a version of this question. The answer is no, but there is a caveat. Both print and digital marketing are key […]

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