and other channels to enhance the impact of your message. Brochures use to be the workhorse of marketing and selling. They were handed to prospects, distributed at trade show, offered on a website, inserted into product fulfillment packaging, and so on. Today, you’ll need great copywriting, design, photos, landing pages and a variety of channels […]
Printing
Print is Big
Printing plays a significant role in the U.S. and Worldwide economies. Despite the myths you may have heard, print is big, print is green and print is here to stay. Source: Print Is Big Share this Image On Your Site </p><br/><p><strong>Please include attribution to https://pdmgso.com with this graphic.</strong><p><br /><p><a href=’https://akg.503.mytemp.website/print-is-big/’><img src=’http://akg.503.mytemp.website/wp-content/uploads/2019/08/PrintIsBig-pdmgso1.jpg’ alt=’Print Is Big’ <span […]
2021 USPS Mail Promotions
USPS has developed the 2021 Mail Promotions Calendar for marketers, printers, and mailers. These promotions are created to increase overall mail value and help businesses increase their return on investment using the mail. Each promotion period ranges between 3 to 6 months. For more information, contact us. Take a look … Reference: USPS | PostalPro […]
Your market may have a larger share of skeptical purchasers who cannot flip the switch.
Here are a few ways to turn them into confident buyers using direct marketing mail. During the recent pandemic, many changes have occurred in the way people live. They are learning how to adjust to the new standards. Now is the time to update corporate databases of customers and prospects. You may find that many […]
You Don’t Need to Sell Everything in One Day
Direct marketing using the direct mail channel tends to fall into one of two categories: selling something today or setting the stage for selling sometime soon. This “setting the stage” or lead generation tool it’s what direct marketing mail does with remarkable efficiency and finesse. Sometimes lead generation can be a simple, single-step activity. Such […]
