Last weekend, I enjoyed a musical production called ‘Give This Christmas Away‘. And as the skits were performed and the choirs sang, I was once again reminded just how special this time of year truly is. It’s a time when generally most people are kind to one another. More giving, more patient, more loving. I […]
Target Markets
How to make sure your message is getting to the right household
Out of all the houses in a neighborhood, there will be a select few that perfectly fit the profile of your target customer. The donors for your nonprofit fit a specific demographic and you want to attract additional like-minded individuals. Maybe you don’t have the budget for blind promotions and need to rely on a […]
The word design means more than artwork —
And is a big difference maker in your client acquisition expertise. Marketing and advertising professionals learn how to use design elements to attract the attention of a potential customer and reinforce the similar business connection with present customers. This customer knowledge can help marketing select certain design elements, copywriting and offers that attract the right […]
How a multi-layered personalization can snag a few more customers
Learn something about the recipient which provides a significant benefit for your company advertising. Personalization used with multi-channel marketing is a double whammy producing a significant increase in responses. However, never forget the intricacies of personalization. “Personalization assumes that you know something about the people to whom you are mailing, emailing, or sending to a […]
The right time for better business growth starts today.
After all that’s what your planning time is all about. Keeping you and your employees on a continuous planning schedule, will reap greater rewards toward the success of a prospecting program. The world of direct marketing and mail has changed dramatically since 2007, adding more meaning to “only the strong survive.” Ten years later, business […]
