Here are a few ways to turn them into confident buyers using direct marketing mail. During the recent pandemic, many changes have occurred in the way people live. They are learning how to adjust to the new standards. Now is the time to update corporate databases of customers and prospects. You may find that many […]
Target Markets
Informed Delivery Stats and Tips
Creating an effective marketing campaign that cuts through the daily digital clutter can be challenging. And in today’s climate, often it will mean developing different strategies, concepts and changing how you approach sending your brands message to new territories. But with Informed Delivery from the United States Postal Service (USPS)® communicating with this technique can […]
You Don’t Need to Sell Everything in One Day
Direct marketing using the direct mail channel tends to fall into one of two categories: selling something today or setting the stage for selling sometime soon. This “setting the stage” or lead generation tool it’s what direct marketing mail does with remarkable efficiency and finesse. Sometimes lead generation can be a simple, single-step activity. Such […]
Don’t let your marketing message get lost. Keep it simple.
There is an old saying represented by the acronym K.I.S.S. that means “keep it simple, stupid.” The idea is that less is more when we want to communicate a simple idea. Advertisers use creative efforts to stand out from competitors in print, online or on television. Sometimes the level of creativity can overshadow the simplicity […]
Give this Christmas Away
Last weekend, I enjoyed a musical production called ‘Give This Christmas Away‘. And as the skits were performed and the choirs sang, I was once again reminded just how special this time of year truly is. It’s a time when generally most people are kind to one another. More giving, more patient, more loving. I […]
