1. Give up your ego. NEVER assume you have caught everything. You have not. You are too close to it. And everyone makes mistakes. Be willing to admit there may be blunders in your final draft, or printer’s proof. Take criticism with grace. Realize that others’ comments, even if you disagree, will contribute valuable feedback […]
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Put Some Life Into Your Language
Variety, surprise, and a certain element of entertainment seduce the recipient. That does not mean “X rated”—it means using design creativity to make the selling sing. If your content does not make people sing, using good testing, then any debate ends by simply looking at the numbers. This is your customers’ way of telling you […]
Strengthen Your Marketing Strategy
Let us look at some basics of direct marketing strategies and plan to use a combination of communication channels, which are your tactics. Hint. Shouting louder is a waste of time but reaching out on other channels that customers use or prefer increases interaction. Testing a small sample size of prospects and customers that may […]
Direct Marketing or Direct Mail? Which One is Better?
Direct Marketing is a strategy. Not a tactic.” Lester Wunderman,1996 That’s settled: Direct mail is a tactic. The efficiencies of the direct marketing strategy led to a long success rate for many business marketing and advertising firms and, importantly, how to make them work for a specific for any size business today. In businesses today, […]
Suggestions and Ideas from PDM
Before You Write the Next Headline… Ask yourself: 1. Have I made a promise? 2. Have I painted a picture? 3. Have I created a sense of urgency? 4. Have I explained how my product and service can solve a problem? 5. Have I explained why it is an incredible bargain? If your creative channel […]
