The combination of direct marketing, mail, digital marketing and multi-channel, is the triple performance that will lead to a double-digit response for your mailing. Using more channels in a marketing campaign reaches more prospects and customers.
From Our Blog
When building a multi-channel marketing campaign, the way you use and analyze your data can increase the response rate. But using this operationally focused information still proves challenging.
In the fast-paced world of direct mail, it’s a good idea to slow down and look at your production and printing. More importantly, look at the move to digital printing. Here are a few important reasons your mail recipients can appreciate.