Thank you for reading this post, don’t forget to subscribe! The unsettled atmosphere surrounding all of us today and every day can create havoc with creativity. Marketing and sales can be a bore if it turns to fodder. Sales can be the bogeyman that our little ones meet on certain nights that need attention. Employees’ […]
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A Perfect Pair: Traditional and Digital
Thank you for reading this post, don’t forget to subscribe! In the days of yonder… at a past time in the history of direct mail, everyone with a mailbox got the same mailing. Occupant eventually became a code name for “here is your junk mail.” But it started to increase sales, so more companies got […]
The Internet Was Made for Direct Marketing
Thank you for reading this post, don’t forget to subscribe! In direct strategy and direct response, using a landing page, or “call-to-action” our copywriters love any word in a mail piece that inspires the readers “to-do-it now.” If you want customer action, it pays to think like a direct response professional. A landing page, also […]
Direct Marketing or Direct Mail? Which One is Better?
Thank you for reading this post, don’t forget to subscribe! Direct Marketing is a strategy. Not a tactic.” Lester Wunderman,1996 That’s settled: Direct mail is a tactic. The efficiencies of the direct marketing strategy led to a long success rate for many business marketing and advertising firms and, importantly, how to make them work for […]
Suggestions and Ideas from PDM
Before You Write the Next Headline…Thank you for reading this post, don’t forget to subscribe! Ask yourself: 1. Have I made a promise? 2. Have I painted a picture? 3. Have I created a sense of urgency? 4. Have I explained how my product and service can solve a problem? 5. Have I explained why […]
