Thank you for reading this post, don’t forget to subscribe! 1. Give up your ego. NEVER assume you have caught everything. You have not. You are too close to it. And everyone makes mistakes. Be willing to admit there may be blunders in your final draft, or printer’s proof. Take criticism with grace. Realize that […]
From Our Blog
Put Some Life Into Your Language
Variety, surprise, and a certain element of entertainment seduce the recipient. That does not mean “X rated”—it means using design creativity to make the selling sing.Thank you for reading this post, don’t forget to subscribe! If your content does not make people sing, using good testing, then any debate ends by simply looking at the […]
Strengthen Your Marketing Strategy
Thank you for reading this post, don’t forget to subscribe! Let us look at some basics of direct marketing strategies and plan to use a combination of communication channels, which are your tactics. Hint. Shouting louder is a waste of time but reaching out on other channels that customers use or prefer increases interaction. Testing […]
Is Your Marketing and Sales State? Unimaginative?
Thank you for reading this post, don’t forget to subscribe! The unsettled atmosphere surrounding all of us today and every day can create havoc with creativity. Marketing and sales can be a bore if it turns to fodder. Sales can be the bogeyman that our little ones meet on certain nights that need attention. Employees’ […]
A Perfect Pair: Traditional and Digital
Thank you for reading this post, don’t forget to subscribe! In the days of yonder… at a past time in the history of direct mail, everyone with a mailbox got the same mailing. Occupant eventually became a code name for “here is your junk mail.” But it started to increase sales, so more companies got […]
