Thank you for reading this post, don’t forget to subscribe! In direct strategy and direct response, using a landing page, or “call-to-action” our copywriters love any word in a mail piece that inspires the readers “to-do-it now.” If you want customer action, it pays to think like a direct response professional. A landing page, also […]
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Direct Marketing or Direct Mail? Which One is Better?
Thank you for reading this post, don’t forget to subscribe! Direct Marketing is a strategy. Not a tactic.” Lester Wunderman,1996 That’s settled: Direct mail is a tactic. The efficiencies of the direct marketing strategy led to a long success rate for many business marketing and advertising firms and, importantly, how to make them work for […]
Suggestions and Ideas from PDM
Before You Write the Next Headline…Thank you for reading this post, don’t forget to subscribe! Ask yourself: 1. Have I made a promise? 2. Have I painted a picture? 3. Have I created a sense of urgency? 4. Have I explained how my product and service can solve a problem? 5. Have I explained why […]
A company thinks highly about their customers.
But, what do their customers think about the company?Thank you for reading this post, don’t forget to subscribe! Many companies rely on gathering information about customers by developing special programs for their employees who interact with the customers. Salespeople are usually a superb source for customer information and work closely with the marketing department. Other […]
Seven reasons why marketing and advertising can fail
ONE. Your approach was not unique. TWO. Those who “need to know” need to be aware of what you offer. THREE. Not using or a poor handling of prospect and customer data. FOUR. Not enough customer data collected or analyzed. FIVE. Not tracking and collecting customer data from emails, social media, or your website. SIX. […]
